Exim Licensing will represent the brand in the Caribbean, Central America and South America; and Bradford Licensing will cover Europe, Asia and India. Before signing these agents, Panama Jack marketed its brand solely in the U.S.
FGX International, U.S. subsidiary of French eyewear company Essilor, will create a line of sunglasses, sunglass readers, eyeglass cords and cases for Panama Jack.
Switchboard will make an exclusive line of skateboards, Panama Jack's first action-sports offering.
JGR Copa will produce lightweight aluminum beach chairs, umbrellas and beach towels.
"Panama Jack is as much an attitude toward life, living
"Panama Jack's attributes of fun, adventure and relaxation have everything to do with the Latin American culture," says Judith Hofman, vice president, licensing, Exim. "We have no doubt that Panama Jack, a solid company with almost 40 years in the market, will become one of the top lifestyle properties in the entire LATAM region and be very successful in the coming years."
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