“Brazil and other fast developing South American countries are key to the future development of the Oxford brand,” says Chris Evans, managing director of Oxford Limited. “With the official mark of the University at its heart, the licensing program translates Oxford’s brand values and nine centuries of heritage into product ranges that will excite retailers and consumers alike, and we look forward to working with Supermarcas and licensees to bring this to life.”

“People in Brazil and South America increasingly aspire to a university education and naturally wish to connect with world famous centers of academic excellence such as Oxford University,” says Moacir Galbinski, vice-president of Supermarcas.  “Oxford’s licensing program will allow us to develop products that will tap into this aspiration and capture the imaginations of the key consumer audiences such as teenagers and young adults.”