TSBA will look to uncover licensing and brand collaborations for the Gallery in the homeware, gifting, stationery, apparel and accessories verticals. The Gallery hosts a collection of more than 330,000 portraits including Tudor collection to contemporary photography, from sitters such as Henry VIII and Anne Boleyn to Dame Kelly Holmes and Audrey Hepburn. Its expansive assemblage is available as part of its licensing program.

“We are delighted to be working with TSBA, who can use their expertise to open up the Collection to a broad international audience and help us realize its full potential, building on the licensing work the Gallery has already done,” says Anna Starling, head of commercial, National Portrait Gallery.