Surge Licensing has appointed Mondo TV to serve as the licensing sub-agent for Feisty Pets in Italy and the Iberian Peninsula.
“For the first time we are approaching the licensing industry with a strong brand not linked to a TV series,” says Matteo Corradi, chief executive officer, Mondo TV. “This is a new way for our company to do business and we are happy to start working with Surge Licensing on Feisty Pets, as it is proving to be the toy IP model of the future. Feisty Pets success is remarkable, and Mondo looks forward to building out an exciting licensing campaign in the coming months.”
Jazwares is the global master toy partner for Feisty Pets, and Scholastic is the master English language publisher for the toy brand.
“We are thrilled to welcome Mondo TV to the Feisty Pets family,” says Elan Freedman, vice president, Surge Licensing. “Mondo’s licensing team is best-in-class and has the perfect amount of Feistyness to steward and lead the brand in Italy and Iberian Peninsula.”