MGM has selected Tycoon Enterprises as its licensing agent in Latin America.
Tycoon Enterprises has been tapped to broker licensing deals across all territories in Latin America outside of Mexico. Current MGM agent Exim will continue to represent the brand in Mexico. Tycoon Enterprises will aim to secure deals within traditional merchandise categories including:
- Apparel and accessories;
- Consumer electronics;
- Domestics and housewares;
- Food and beverage;
- Gift and novelty;
- Health and beauty;
- Infant products;
- Party goods and stationery;
- Toys and games and
- sporting goods.
“There continues to be strong demand for MGM’s iconic brands in the Latin America region, and as we look to strategically expand our merchandising in the market, especially for the MGM brand, Rocky, and Pink Panther, we believe that Tycoon Enterprises will be a great partner in helping us execute on our vision,” says Robert Marick, executive vice president global consumer products and experiences, MGM.
The deal will see Tycoon Enterprises focus on brokering a variety of merchandising deals across the entire MGM portfolio. It will have a particular emphasis on the MGM brand, as well as film series such as Rocky and Pink Panther franchises.
“Brands with heritage are indeed big drivers of consumer affinity, and retail in Latin America has begun to see their power when looking at incremental business. Both Pink Panther and Rocky are strong classic icons in their own right, and have been loved by our audiences for decades,” says Elias Fasja, president, Tycoon Enterprises. “We couldn’t be happier to be appointed by MGM to work on them and look forward to big opportunities across our markets.”