M&G Named Master Stationery Licensee for Gaspard et Lisa in Asia

Sony Creative Products picks M&G’s new licensing arm for Gaspard et Lisa.

July 30, 2019

Sony Creative Products has appointed M&G to serve as the master stationery licensee for French children’s book series and animated cartoon

Gaspard et Lisa

M&G will be the exclusive master licensee for the franchise in mainland China. The deal marks the first time that M&G has served as a master licensee for a property. It also marks the first licensee for M&G’s recently launched licensing arm, M&G Cultural Creative. The new division will focus on all aspects of IP value creation including product development, sales channel strategy, marketing, PR and events, as well as brand licensing and crossover.

“This collaboration between ourselves, M&G Stationery and M&G Cultural Creative is highly significant,” says Takehiko Oya, licensing manager, global business group, Sony Creative Products. “It underlines the growth and ambition of M&G in the licensing market and the commitment of both M&G and SCP to the vast potential of the

Gaspard et Lisa

brand in China.”

Gaspard et Lisa

was created by Anne

Gutman and her husband, Georg Hallensblen. The characters have appeared in 40 books and an animated series broadcast in more than 80 countries. Sony Creative Products

acquired

the property in 2012.