Manic Panic Appoints Pacific Swell as Licensing Agent

Manic Panic, creators of Radical Glamour hair coloring and cosmetics, has appointed Pacific Swell Brands as its exclusive licensing agency to expand its lifestyle program and product offering.
License Global Logo
License Global

February 28, 2019

Manic Panic Appoints Pacific Swell as Licensing Agent

Pacific Swell Brands will focus on forging partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products, among other products.

“Manic Panic is truly a rainbow of a brand in the sense that it appeals to a wide range of demographics and consumer groups from punk, hipsters and ravers to the mainstream fashionista all the way up to celebrities, high-fashion runway models and designers,” says Vivian Velasco, president, PacSwell. “We look forward to carrying the Manic Panic name, history and culture into new product categories and channels through powerful licensing partnerships.”

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.