BWI has kicked off the program by inking a deal with License Connection for the Benelux region and is working closely with the existing agency Heros in Korea. Over the coming months, BWI will also be looking to partner with agents in other key territories for the brand including Japan, France and the U.S.
The brand started as a range of soft, knitted toys created in Copenhagen by designer Camilla Korschen, but it has already spread its wings with distribution in 38 countries worldwide. Moving past its toy beginnings, the line now includes a range of home furnishings, babywear and toddler fashion.
LuckyBoySunday joins other properties in the BWI portfolio including the television series
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