License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

LuckyBoySunday Taps Brands with Influence for Representation

LuckyBoySunday Taps Brands with Influence for Representation

Danish brand names BWI for worldwide representation.

Brands with Influence has entered into an agreement to manage worldwide licensing for Danish brand LuckyBoySunday.

BWI has kicked off the program by inking a deal with License Connection for the Benelux region and is working closely with the existing agency Heros in Korea. Over the coming months, BWI will also be looking to partner with agents in other key territories for the brand including Japan, France and the U.S.

The brand started as a range of soft, knitted toys created in Copenhagen by designer Camilla Korschen, but it has already spread its wings with distribution in 38 countries worldwide. Moving past its toy beginnings, the line now includes a range of home furnishings, babywear and toddler fashion.

LuckyBoySunday joins other properties in the BWI portfolio including the television series “Wissper.”

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.