Dream Theatre, a brand management and licensing agency in India, will run the licensing business of Liverpool Football Club in India and South Asia covering Pakistan, Afghanistan, Nepal, Bangladesh, Bhutan, Sri Lanka and the Maldives.

Liverpool Football Club will give fans in India access to a licensed range of products across categories like apparel, sporting goods, apparel accessories, gifts and novelties, eyewear and more.

Dream Theatre will partner with world-class licensees to launch and grow a comprehensive line of products and services. The licensed LFC merchandise will be available at leading chain stores, standalone outlets and on e-commerce portals