Tuban Co. has tapped The Wildflower Group to serve as the licensing agent for its animated series “Larva” in North America.
The Wild Flower Group has constructed a multi-layered strategy that will span e-commerce in Q4 as well as a brick and mortar program in 2019.
TWG will also look for new opportunities in toys, apparel, accessories, publishing, gaming, back to school, room décor and food & beverage.
Commonwealth Toy has recently come on board as the brand’s multi-territory partner for plush, novelties and plastic collectibles.
The first line will debut this holiday season on a Larva Amazon and exclusive "Larva" e-commerce stores, with expansion to specialty and mass retail in 2019.