Joy Tashjian Marketing Group LLC (JTMG) was named licensing agency for “American Gladiators” by Reveille and MGM Consumer Products. The new show, a reinvention of the 1989 series that debuted on NBC in January, is hosted by Hulk Hogan and Laila Ali.

JTMG will focus on such key consumer categories as gaming, including interactive, handheld, board games, and videogames; as well as apparel, sporting goods, athletic equipment, food and beverage, and QSR promotions. JTMG will be representing rights to the original “American Gladiators” TV series as well as rights to the new “American Gladiators” TV series. To support the program, MGM Consumer Products is developing a comprehensive new style guide with separate sections for “Classic American Gladiators” and “New American Gladiators.” The Classic section will target kids and adults and have a retro, vintage feel, whereas the section supporting the current series will target boys with a younger feel.