Jazwares has announced a strategic partnership with Iberian distributor Toy Partner to secure placement at retail, complete with branded statements, as part of Jazwares’ growth strategy for the region.
Consumers in Iberia can expect to find Jazwares’ licensed product including “Fortnite,” Domez, “Roblox” and more on shelves this year.
“The Iberian market is essential to our global expansion strategy,” says Arthur Ferreira, vice president, international sales, Jazwares. “It will effectively strengthen Jazwares’ European presence, cultivating Jazwares into a household name in Spanish and Portuguese markets.”
“We are proud to partner with Jazwares,” says Hector Rubini, chief executive officer, Toy Partner. “We believe they are one of the most important players in the industry, and there is no doubt they will continue to bring excitement and innovation to the toy aisle. We are committed to providing all efforts to make Jazwares’ brands benchmarks of success in Iberia.”
“The importance of growing Jazwares’ global footprint is at the forefront of our international strategy in 2019,” says Laura Zebersky, chief commercial officer, Jazwares. “We’re excited to see growth in this key European market.”