Digital media and entertainment company Refinery29 has partnered with IMG to extend the brand’s presence through new licensed consumer product initiatives.
IMG will explore opportunities on behalf of Refinery29 in categories such as health and beauty; apparel and accessories; office; and home, bedding and décor. IMG and Refinery29 will work together to license content to brands that share Refinery29’s mission of empowering women.
Refinery29 has a global audience of more than 425 million across its platforms, and produces content both online and offline, including its annual multi-city immersive event, 29Rooms.
“Refinery29 is one of the most relevant and trusted brands in today’s market, championing women through credible content, meaningful experiences, positive impact and inclusive storytelling,” says Van Kokeh, licensing director, IMG. “Together, we will identify partners that are aligned with their core values to create thoughtful and inclusive products that are relevant to their consumers.”
“We are excited to expand our direct to consumer business to forge deeper connections with our audience and create additional opportunities to serve her across a variety of categories better,” says Sarah Personette, chief operating officer, Refinery29. “IMG’s proven ability to license premium content with relevance and scale will further drive awareness of Refinery29 as a discovery platform for consumers and brands.”
Refinery29 is represented by WME, part of the Endeavor network alongside IMG.