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Grazia, Brandgenuity Turn the Page on U.K. Licensing Program

Grazia, Brandgenuity Turn the Page on U.K. Licensing Program

Italian fashion magazine to take its licensing program to the U.K.

Italian fashion magazine Grazia has chosen Brandgenuity to build a U.K. licensing program for the brand.

Brandgenuity is seeking to expand the Grazia brand into licensed products and services and is exploring opportunities in areas including apparel and accessories, cosmetics, beauty, fragrances, home collections, stationery and branded experiences. The products ideal targeted demographic will be women, ages 25 to 45.

The licensing agency has previously worked with global brands such as “Carmen Sandiego.”

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