TOHO has appointed License Connection to supervise the licensing and merchandise program for Godzilla in the Benelux region.
The deal covers classic Godzilla content, the animated series currently streaming on Netflix as well as the new film Godzilla: King of the Monsters, which will debut in theatres 2019.
“I am very happy that TOHO appointed License Connection,” says Daphne Kellerman, managing director, License Connection. “We have a lot of experience with heritage brands, and we see a lot of potential in the promising franchise of Godzilla within the Benelux market. We have a sound movie product launch strategy that builds upon long-term relationships with our licensees.”
The program will have an initial focus on men and boys, with a second rollout aimed at parents, gift givers and women.
“We are excited to partner with License Connection,” says Takaaki Nakazawa, head of licensing and global strategies, TOHO Company. “Their wealth of experience in key territories presented us with such a great opportunity to expand our brand footprint and reach a wider fan base around the globe.”