Girl Scouts Names Earthbound as Licensing Agent
Girl Scouts of the USA has appointed Earthbound as its exclusive licensing and brand extension agency.
As part of the deal, Earthbound aims to expand GSUSA’s licensing program via its retail and brand-building expertise.
"This is an extremely exciting collaboration for us," says Jeff Cohen, co-chairman and president, Earthbound. "The Girl Scout brand means a great deal to so many people. With its rich history and widespread, positive brand recognition, we look forward to creating many more ways for consumers to connect with the brand through strategic licensing programs."
Girl Scouts, which boasts more than 1.7 million members, 750,000 adult volunteers and more than 50 million American women as alums, is looking to bring its girl leadership message to even more consumers via its new licensing programs.
"We are excited to work with Earthbound to bring our message of girl leadership to new audiences through innovative licensing relationships," says Barry Horowitz, chief revenue officer, GSUSA.