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Gidget Catches a Wave with C3 Entertainment

Gidget Catches a Wave with C3 Entertainment
Classic surfing character brand joins C3’s portfolio.

C3 Entertainment has added Gidget to its brand roster ahead of the character’s 60th anniversary.

Based on real-life characters from the 1950s, Gidget started as a series of blockbuster features, and a TV series starring Sally Field. The classic character was inspired by the growing beach culture of the era.

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