License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Firefly Adds ‘Booba’ to Licensing Portfolio

3D Sparrow has chosen Firefly Brand Management to be its North American licensing agent for the “Booba” animated series.

The children’s preschool series airs on Netflix, YouTube, Amazon and iTunes in U.S. markets. It follows the adventures of a little creature called Booba.

“We are delighted to be working with the 3D Sparrow team and ‘Booba,’” says Cynthia Modders, chief executive officer, Firefly Brand Management. “We love the sensational success this unique series has maintained and look forward to introducing ‘Booba’ to our licensing partners to share the many potential product possibilities offered by the unique and compelling brand of the ‘Booba’ character.”

Firefly introduced the new property to potential licensing partners at Licensing Expo 2019.

Add new comment