Surge Licensing, global master entertainment and licensing agency for WMC’s Feisty Pets, has appointed Caroline Mickler as sub-agent to develop the brand’s third-party merchandising program in the U.K.
The Feisty Pets toy line by Jazwares (master global toy licensee) will have full retail support at Smyth’s, Tesco, ASDA and Sainsbury’s combined with the launch of Scholastic’s Feisty Pets book publishing program.
“2018 was a terrific launch year with Jazwares in the U.K.,” says Elan Freedman, vice president, Surge. “In 2019, with every retailer leaning in to the toy program and our book series launching, there’s no better time for Caroline to work her magic and scale the experience offering to our fans.”
Caroline Mickler will focus on apparel, accessories, bedding, gifting and back-to-school.
“With the retail success of Jazwares’ Feisty Pets range and with Scholastic and Rubies Costumes already in place, the U.K. market is well set to capitalize further on the growing appetite for Feisty Pets products,” says Mickler.