Through the multiyear partnership, IMG will build an extensive licensing program for “Queer Eye” that includes consumer products, experiences and collaborations such as fashion, accessories, home design and décor, beauty, grooming, food, wine, culture and travel.

"We know from the passionate audience viewing and the voracious appetite for ‘Queer Eye’ in social media that the fans are longing for more ways to interact with the show,” says David Collins, co-founder, Scout and creator, “Queer Eye.” “IMG has a vision in line with ours, not just to make products but to build this brand in a powerful way. We could not be more excited to begin this journey with them.”

The deal will feature branded and co-branded products sold across a variety of distribution channels.

“We’re very excited to be working with Scout Productions on ‘Queer Eye,’” says Gary Krakower, vice president, licensing, IMG. “There is huge demand from the series’ passionate and growing fan base for new, interactive ways to engage with the brand. This combined with the show’s authentic storylines and unique ability to be as accessible as it is aspirational, lends itself extremely well to an extensive, multi-faceted licensing program. We can’t wait to get started!”