Marketing company Sunset Blvd is now the agency of record for the Elizabeth Taylor Estate.
Sunset Blvd will focus on licensing and partnership opportunities with a multi-dimensional approach to marketing and partnerships that will amplify Taylor’s impact throughout the culture.
“We are delighted to partner with Marshall, Carey and Sunset Blvd to lead us into the next chapter of brand, licensing and cultural opportunities to help a whole new generation fall in love with Elizabeth,” says Erin Dawkins, vice president, brand operations, House of Taylor, The Elizabeth Taylor Companies. “Their unique experience working with brands and talent and expertise identifying business opportunities is exciting as we embark on writing the next chapter in Elizabeth Taylor’s storied legacy.”
Sunset Blvd will announce upcoming new collaborations for the Elizabeth Taylor Estate later this year.