Ford Motor Company has appointed Earthbound as its new licensing and brand extension agency.
The deal will see Earthbound assume control over Ford’s current licensing program spanning all categories, including lifestyle apparel, accessories, electronics, toys and games, auto care and more.
Earthbound will also explore new opportunities for the auto brand.
“We are thrilled to be chosen to work with Ford on the next phase of their licensing and brand development initiatives,” says Jeffrey Cohen, founder and co-chairman, Earthbound. “We believe there is enormous untapped potential in Ford's world-renowned portfolio of brands, and we are excited to work with the Ford licensing and marketing teams to unleash that potential.”