Athletic footwear and apparel company American Sporting Goods named Delta Galil USA the official licensee for Avia inner/undergarments, socks, and activewear for women, and performance innerwear and socks for men.

“Delta Galil USA is extremely excited about joining forces with ASG on the Avia brand,” says Tom Witthuhn, CEO of Delta Galil USA. “The momentum behind Avia is building and we feel that we are uniquely positioned to add to the brand’s market strength through innovative product that delivers on the Avia promise of both fashion and performance.”

As one of the world’s largest producers of seamless garments, Delta Galil USA will utilize this technology in select styles for Avia including tops and bottoms in the activewear line. The entire collection of styles from Delta Galil for Avia will be available at retailers nationwide beginning in early fall 2008.