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Critical Role Picks Collaborations Licensing for Brand Management

Critical Role has appointed Collaborations Licensing as its global licensing agency.

The new partner has already inked a slate of new licensing deals for Critical Role. Collaborations Licensing’s announced deals include:

  • Funko (Pop! vinyl);
  • McFarlane Toys (action figures);
  • Penguin Random House (novels and books); and
  • Ripple Junction (apparel).

“It’s important to us that we work with the right partners to ensure both the brand and the community are authentically represented across the board,” says Travis Willingham, cast member and chief executive officer, Critical Role. “We are thrilled to be working side by side with Collaborations and our new licensees to make Critical Role merchandise more accessible to fans everywhere.”

Critical Role started as a live-streamed tabletop gaming show amongst friends and voice-over actors. Since its debut, it has evolved into a full-fledged digital media company with multiple shows, podcasts, comic books and live performances.

Fans will start to see new Critical Role merchandise rolling out on shelves over the coming months.

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