Under JELC’s guidance, the charity will develop a consumer products line around its logo and colors that includes home security products and solutions that will aim to reduce crime across the U.K.
“This is the first time Crimestoppers has launched a full brand licensing program, and we’re excited to be taking this to market,” says Jane Evans, managing director, JELC.
“It will be a real win/win for everyone involved. The licensee will gain the benefit of using a brand that consumers trust while knowing they are helping a valuable cause. Crimestoppers will gain, as the program helps spread the Crimestoppers message and raise vital funds for the valuable work it does. Consumers will gain, as they will have access to a range of quality home security products to enhance their peace of mind, backed by a major name in crime prevention.”
JELC is exhibiting at Brand Licensing Europe at stand L65.