Sony Pictures Consumer Products has appointed CPLG as its licensing agent for the additional EMEA markets of Benelux, France, Germany, Austria, Switzerland, the U.K. and the Middle East.
CPLG will represent Sony Pictures’ extensive and diverse theatrical film and TV catalogue. The agency will aim to build extensive cross-category licensing programs across the Sony Pictures portfolio, with an immediate focus on the Ghostbusters franchise, which is celebrating its 35th anniversary this year and has a new movie slated for summer 2020. CPLG previously represented the brand in Italy and Spain.
“CPLG’s influence and pedigree in representing entertainment properties in these EMEA territories appealed to us when seeking a licensing agent to represent our diverse slate of properties and franchises,” says Jamie Stevens, executive vice president, Sony Pictures Consumer Products. “We look forward to collaborating with them to develop customized consumer product campaigns on a per-territory basis.”