YouTube influencers Collins and Devan Key have signed with Evolution USA as their licensing and brand management agency to assist with global licensing and retail development.
As part of the deal, Evolution will actively seek new licensing opportunities for the Collins Key and The Key Brothers brands in all product categories including publishing, mobile gaming, promotions and product integrations.
Collins Key’s YouTube channel has more than 21 million subscribers and averages more than 25 million views per video. The siblings also nurture their brands through the Keyper Company.
“Keyper Company and the Collins Key brand are some of the biggest brands in the digital entertainment space, so we jumped at the chance to work with them,” says Travis J. Rutherford, founder and chief revenue officer, Evolution. “They have such a distinct and brand-friendly voice within the industry as well as a clear sense of where they want to take their brand to ensure they’re everywhere their fans are, and we’re excited to work with them to get there.”
This partnership continues the Keyper Company’s multi-category global licensing initiative. Earlier this year, the Key brothers partnered with Moose Toys as their master toy licensee. Moose Toys is currently prepping a product launch featuring challenges and DIY-inspired activities for later this year as part of the deal.
“As we continue to grow, ensuring our brand is represented properly across all key categories is a huge priority for us,” adds Collins and Devan Key. “We are beyond thrilled to partner with the amazing team at Evolution to create even more opportunities to engage with our fans. With their help, we’ll continue to deliver more fun and innovative products to our fans across the world.”