Coca-Cola Names Agent in Europe

Coca-Cola has named The Licensing Company as their exclusive agents for European territories. TLC will focus on Coca Cola, Diet Coke, Coke Zero and Fanta. TLC will implement a comprehensive Pan European brand extension campaign and will create enviro

April 6, 2018

TLC will implement a comprehensive Pan European brand extension campaign and will create environmental solutions utilizing PET and glass bottles and aluminum cans to recycle and create environmentally sound Coca Cola products.

The appointment coincides with Coca Cola’s plan to dismantle its internal brand extension department in London.

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