Church & Dwight has tapped MemBrain as its brand licensing partner for new digital physical product categories, services, informational products and other brand extensions.
"Trust and authenticity are at the heart of fostering consumer loyalty in today's media-driven society,” says Jennifer Sullivan, president, MemBrain. “Creating strategic brand extensions that reflect this evolution in consumer behavior is an exciting assignment for our team. We are thrilled to collaborate with the team at Church & Dwight, a company with an incredible portfolio of historically trusted brands, to uncover and bring these new digitally-driven brand extensions to market."
Brands included in the Church & Dwight portfolio include Arm & Hammer, Trojan, Oxi-Clean, Nair, Orajel, Vitafusion and more. Forthcoming opportunities for Church & Dwight's brands will include partnerships with emerging digital platforms, subscriptions, services and informational products.
"Technology and digital media have reshaped how consumers shop and interact with our brands,” says Tammy Talerico-Payne, director, licensing, Church & Dwight. “Consumers want and expect to experience brands in new and exciting ways, creating a tremendous opportunity for our powerful portfolio of trusted brands and products. Working with MemBrain gives Church & Dwight the opportunity to build deeper connections with consumers, meeting them where and how they shop, through strategic collaborations and innovation-driven digital licensing partnerships."