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Caroline Mickler to Rep Paul McCartney’s Hey Grandude

Caroline Mickler has been chosen to be the U.K. licensing agency for Paul McCartney’s new children’s book Hey Grandude.

MPL Communications, the brand owner of the book, chose Mickler to shepherd potential licensing opportunities aimed at children ages 2-5. Mickler previously developed licensing programs for The Beatles, Moomin and Horrid Henry.

“With its delightful story and colorful, funny illustrations, Paul McCartney’s first children’s picture book is perfect for parents, grandparents and young children alike,” says Caroline Mickler. “It’s an appeal that I am sure will also extend to a strong and successful licensing campaign across a wide range of categories.”

Hey Grandude is about an intrepid grandfather explorer and his four grandkids who use magical postcards to go on mystical adventures. The book, written by McCartney and illustrated by Kathryn Durst, will be released in September.

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