C3 Entertainment Belts Out Ritchie Valens Book Deal

C3 Entertainment has licensed a new book based on the life of the late rock ‘n’ roll musician Ritchie Valens.
License Global

May 22, 2019

C3 Entertainment Belts Out Ritchie Valens Book Deal

Scheduled for release later this year,

Ritchie Valens: His Guitars and Music

by author Ryan Sheeler takes an in-depth look at the musician’s work and shares photos and information based on his famous guitars.

“Ritchie Valens is a legendary icon that still resonates today,” says Ani Khachoian, executive vice president, licensing and consumer products, C3 Entertainment. “Ryan Sheeler has done an amazing job at adding a new element to Ritchie’s legacy that no other book has previously done.”

This marks another partnership with C3 Entertainment for a Valens-related project. The company was appointed to represent the Richie Valens estate for

licensing and merchandising in 2016


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