New partners include:
Licensing Matters for EMEA;
Haven for Australia and New Zealand;
La Panadería for Mexico;
Lotus Global LatAm for Spanish-speaking Latin America;
And Lotus Global Brasil for Brazil;
A list of partners in Asia will be announced later this year.
All agencies will serve as the exclusive licensing agent for the Tasty brand across kitchenware publishing and food products, in their respective territories.
“We have squillions Tasty fans around the world who’ve been asking how they can buy Tasty kitchenware, cookbooks and foods,” says Eric Karp, head, global licensing, BuzzFeed. “This new global infrastructure allows us to replicate what we’ve done with Tasty in North America, expanding the brand far beyond social media feeds and bringing it into people’s homes with products they’ll love.”