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Bulldog Drives Home Deals for Black Cab Brand

Bulldog Drives Home Deals for Black Cab Brand
London Electric Vehicle Company (LEVC), manufacture of the Black Cab automobile, has inked two new licensing deals with Portfolio Group and Meller Designs.

Bulldog Licensing brokered the deals, which cover stationery and gifting (Portfolio Group), as well as cufflinks (Meller Designs).

LEVC is the only manufacturer of the standard Black Cab taxis found throughout London. The company’s newest model is the Electric TX, an eco-friendly cab that aims to take the classic Black Cab style into the 21st century.

“The Black Cab is one of the world’s most famous vehicles, and it’s a truly iconic brand that everyone knows, both in this country and abroad,” says Sophie Yates, executive, Bulldog Licensing. “Licensees are eager to tap into this extraordinary level of brand recognition, and so this is a program that just keeps on growing.”

Bulldog began representing the Black Cab brand in 2014. In that time, the company has brokered deals with various brands including Bioworld and Igloo Books.

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