Brandgenuity will work with Dream Theatre to expand the ChuChu TV brand to publishing, toys, back-to-school and more. The ChuChu TV YouTube channel has amassed 36 million subscribers and has earned 23 billion views.

“We are thrilled to be collaborating with Brandgenuity,” says Jiggy George, founder and chief executive officer, Dream Theatre, global master licensing agent ChuChu TV. “The team’s passion for ChuChu TV’s mission, combined with their expertise in building strategic licensing programs, was just what we were seeking. Above all, we were looking for ingenious ideas and big thinking as we all enter this new territory of digital property expansion.”

“We are delighted about this partnership, which paves the way for kids in North America to have ChuChu TV products and services and to engage with the brand in a meaningful way,” says Vinoth Chandar, founder, chief executive officer and creative director, ChuChu TV. “We are sure that it will bring them as much joy and learning as our content.”

“We are very excited to build this program,” says Jay Asher, partner, Brandgenuity. “The ChuChu TV brand has all the distinguishing assets retailers and licensees need to succeed: unique characters, memorable music, endless rich content and an engaged audience that feels a true emotional connection.”