The Bill Blass Group has selected The Brand Liaison to lead licensing efforts for select licensing retail programs.
The Brand Liaison is currently looking for best-in-class licensing partners for both mens and women's fashion, at better tiers of distribution, department store, specialty and club.
“We are very focused on maintaining the rich history of the Bill Blass legacy as we seek to build the brand through our own distribution and select licensing programs,” says Alex Trubetskoy, senior vice president, Bill Blass Group. “We selected the Brand Liaison as they share our strategy for selecting licensing partners and programs consistent with these goals.”
“He is an American icon,” says Steven Heller, president, The Brand Liaison. “We look forward to attracting licensing partners that will continue his legacy.”