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Brand Central to Rep MGM’s 'TKO' Series

Brand Central will serve as the licensing agent for the new MGM competition series “TKO: Total Knock Out.”

Brand Central will work with MGM Consumer Products develop a line of “TKO”-themed goods including toys, board games and arcade games.

“We are thrilled to partner again with MGM Consumer Products to build a full-scale consumer products program for ‘TKO: Total Knock Out.’” says Ross Misher, chief executive officer, Brand Central. “We are confident the show will be a huge success, with the powerful talents of Kevin Hart and Mark Burnett.”

The series follows one contestant as they race through challenging obstacle courses while another contestant attempt to knock them off using projectiles.

“TKO: Total Knock Out” premiere on CBS and CBS All Access July 11.

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