Brand Central Bets on Brat
Brat has tapped Brand Central to serve as the global brand consumer products agency for its series “Chicken Girls” and “Total Eclipse.”
Under the terms of the agreement, Brand Central will develop licensing and retail partnerships for the series, which will be unveiled soon.
Established in 2017, Brat has established a strong following around its Gen Z-oriented programming. Most recently, the company partnered with Lionsgate for a Chicken Girls major motion picture, which will debut this summer.
“We are thrilled to continue to grow our digital media clientele with ‘Chicken Girls’ and ‘Total Eclipse’ as we see a huge cultural shift happening for Generation Z from traditional media and cable to digital channels like Brat,” says Ross Misher, chief executive officer, Brand Central. “With the popular digital platform featuring today’s hottest stars, Brat has become the content destination for tweens and teens making the shows ideal for consumer products.”