Beanstalk Announces New Partnerships for Bruce Lee and Farrah Fawcett
Beanstalk division Icon Representation has brokered new licensing agreements on behalf of Bruce Lee Enterprises and The Farrah Fawcett Foundation
Partnerships include deals with action figure and toy company Mego Corporation, skatewear brand DGK, apparel and accessories manufacturer The Forecast Agency and fashion retailer Zara. Mego Corporation will expand its Bruce Lee and Farrah Fawcett program of action figures. DGK will launch a capsule collection of skateboards and skate wear. The Forecast Agency will create a range of Farrah Fawcett t-shirts, hoodies, and beach towels.
“Bruce Lee and Farrah Fawcett each made a substantive impact in the world,” says Martin Cribbs, vice president of brand management at beanstalks. “Helping extend their brands in new ways is both exciting and a privilege.”