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APC Kids Picks License Connection for ‘Kid-E-Cats’

APC Kids has tapped License Connection as the agent for “Kid-E-Cats” in the Benelux region.

The agency will focus on building the licensing program for the Kid-E-Cats brand across publishing, apparel, puzzles and games, stationery, bags and homewares. New products developed as part of the program will support the upcoming range from toy partner Toy Plus.

“We are confident this collaboration with License Connection will help us put the Kid-E-Cats brand on the map in Benelux where the show airs on Nick Jr, complemented by upcoming product lines from our master toy partner Toy Plus,” says Daphne Kellerman, owner, License Connection.

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