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AM General Rolls Humvee Brand into UEG Portfolio

AM General Rolls Humvee Brand into UEG Portfolio

United Entertainment Group has been named worldwide licensing agent for the Humvee brand.

AM General has appointed United Entertainment Group to serve as worldwide licensing agent for the Humvee brand.

Under its representation agreement with AM General, UEG will manage the existing Humvee licensees and leverage their experience in brand building, retail and partnerships to continue to expand the brand into new product categories and additional sales channels.

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