February 23, 2023
Zippo Manufacturing Company, maker of lifestyle and outdoor products, has teamed up with SKIDZ, a New York City-based streetwear brand, to create a special-edition streetwear and accessory collection.
The ‘90s-inspired three-piece collection includes a bright yellow Zippo windproof lighter featuring the SKIDZ “Slippery When Wet” logo along with a unisex SKIDZ original one-size drawstring pant and reversible bucket hat featuring a colorful all-over motif of Zippo lighter designs.
“Comfort and bold, bright designs have always gone hand-in-hand for us at SKIDZ,” says Rick Fayer, founder and president, SKIDZ. “After relaunching the brand in 2019, we have been focused on reintroducing our brand to the world in exciting ways. With Zippo, we found a cultural icon with the same passion for standout innovative design.”
“Last year we launched our new global brand platform, ‘Live with Confidence,’ which encompasses Zippo’s legacy and ongoing evolution,” says Lucas Johnson, associate vice president, global marketing, Zippo Manufacturing Company. “We remain true in our longstanding commitment to fine craftsmanship and durability, and it is this solid foundation that gives us, and our fans, the freedom to try new things. SKIDZ is the perfect fit for a collaboration because their apparel is all about individuality and freedom.”
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