Zenni Optical, Monster Jam Announce Multi-Year PartnershipZenni Optical, Monster Jam Announce Multi-Year Partnership
The eyewear retailer will be the official eyewear partner of the motorsports entertainment brand.
January 15, 2025

Zenni Optical has announced a multi-year partnership with Monster Jam as the official eyewear partner of the motorsports entertainment brand. This marks the eyewear retailer’s first foray into motorsports as it collaborates with Monster Jam, known for its high-energy competitions featuring custom-built trucks.
The partnership aligns with Zenni’s mission to offer affordable and stylish eyewear while promoting eye health, particularly for families, which comprise a significant portion of Monster Jam's fanbase. Monster Jam hosts over 350 live events annually and engages its audience through merchandise, content and interactive experiences.
“There is nothing in the world like Monster Jam; it’s an incredible experience for families and fans of all ages,” says Robb Chiarini, head, partnerships, licensing and events, Zenni Optical. “This is one of our most exciting partnerships to date, not only because of the larger-than-life Monster Jam trucks and drivers delivering action-packed entertainment, but also providing families and children eye health education coupled with customized eyewear products they will be thrilled to wear.”
As part of the partnership, Zenni will launch a Monster Jam-inspired eyewear collection featuring frames and accessories designed for adults and children. The customizable frames will accommodate prescription and non-prescription lenses and offer upgrades like Blokz blue light-blocking lenses, polarized sunglasses and light-adaptive EyeQLenz options. Additionally, the collection will include Zenni’s OptiFlex glasses, designed for comfort under headgear.
“We are thrilled to partner with Zenni and connect our millions of fans with their brand,” says Jeff Bialosky, senior vice president, global partnerships and licensing, Feld Entertainment, producers of Monster Jam. “Monster Jam is dedicated to entertaining families of all ages, which perfectly complements Zenni’s ethos of ‘eyewear for everyone.’ Furthermore, we look forward to the launch of our dedicated line of Monster Jam eyewear, which will be an exciting extension of our brand and embody the mantra, “See clearly, drive boldly!”
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