ZAG, Flik Flak Introduce ‘Miraculous’ Swatch Watches

Products launch in stores and online in July 2021 in more than 100 countries worldwide.
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License Global

July 6, 2021


Independent animation studio ZAG has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Switzerland-based Swatch subsidiary Flik Flak for a range of ZAG Heroez “Miraculous” branded watches to debut at retail in early July in more than 100 countries across five continents, with the U.S. launch on July 15

“Swatch’s Flik Flak has been helping children all over the world to tell the time for more than 30 years, and we are delighted that ‘Miraculous’ branded watches will now be available to our millions of fans around the world,” says Julian Zag, executive vice president, global operations, ZAG. “’Miraculous’ has become a global phenomenon, with the series scoring No. 1 ratings around the world, and more than 200 million products have been sold during the past four years. With our movie ‘Ladybug & Cat Noir: Awakening’ premiering later this year supported by a global QSR promotion, and the ‘Miraculous’ toy line from Zag Labs and Playmates toys available at brick-and-mortar stores across the U.S. this fall, the future continues to look ‘Miraculous” 


“Miraculous” Ladybug watch is a nod to the character’s daytime dream of becoming a fashion designer. The watch features a red and black design, including a color-coded dial for convenient time telling on the run. Character Tikki is perched on the strap above 12 o’clock, and on the Flik Flak Cat Noir watch, Cat Noir stretches out along the strap, while his kwami, Plagg, leaves paw-print marks on the dial and strap.  

“We are thrilled to be part of the Miraculous world,” says Flik and Flak in a statement “As they always say: ‘Together, we’re stronger!’”

Swatch’s Flik Flak joins Italian candy manufacturer Ferrero and French company Epopia as global “Miraculous” brand partners.  “Miraculous” currently has more than 300 licensees across the globe across all major categories.

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