Wow! Stuff Announces Mask Kits

£10,000 from mask kit sales will go to the NHS Charities Together.
License Global

July 30, 2020

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The latest creation from toy company Wow! Stuff will enable customers to customize and print their own face coverings from the comfort of their own home. 

Wow! Stuff – who was recently announced as the

official master toy licensee

for Magic light’s

Gruffalo

brand – has used its team of in-house scientists to create a method for creating at-home printable face mask kits in two categories: fashion and arts and crafts. 

“Our face mask kits have been tested to meet World Health Organization guidelines for barrier masks and AFNOR guidance on filtration and breathability,” says Dr. Graeme Taylor, co-founder and head of research and development, Wow! Stuff. “The technology allows you to replicate a picture of your face straight onto the cotton sheets so it looks almost like you’re not wearing a mask at all. It also contains ‘Freestyle’ mode that enables you to print any image directly from your camera roll onto the sheets using a regular home printer. This is a game-changing first!”

Both product

lines will be sold under Wow! Stuff’s subsidiary company, The Printable Face Mask Co., but will be offered through Wow’s normal sales channels.

Your-Face Masks can use any image and print to A4 sized cotton sheets. Each kit includes inkjet printable, breathable 100 percent percale cotton sheets with filtration fabric inserts, elasticated ear loops, comfort fit adjustable nose bands and iron-on web adhesive.

“With the use of face coverings being encouraged by many countries around the world many people, young and old, still seem a little self-conscious wearing them in public,” says Richard North, chief executive officer, WOW! Stuff. “We thought we could encourage people of all ages to feel more comfortable wearing them if they could express their personality a little. By moving on from the ‘clinical look’ and adding a small touch of humor to a serious subject we feel we can help get more people wearing face coverings and feeling positive about that.” 

Wow! Stuff is also pledging £10,000 from its sales of the facemask to the NHS Charities Together.

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