WildBrain CPLG has inked a deal with independent British jewelry brand Tatty Devine for a collection inspired by Charles M. Schulz’s Peanuts comic strip.
“Peanuts has been with us since childhood,” says Harriet Vine, MBE, and Rosie Wolfenden, MBE, cofounders, Tatty Devine. “We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy Sweatshirt!”
Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the Tatty Devine x Peanuts collection features necklaces and brooches with a spotlight on the brand’s take on love.
“Tatty Devine’s passion for creating fun and statement jewelry, which blurs the boundaries between art, fashion and culture, make them an ideal partner to expand Peanut’s accessories offering during the brand’s landmark 70th anniversary year,” says Tara Botwick, senior director, territory management EMEA, Peanuts Worldwide. “We’re confident Tatty Devine’s fresh and bold reimagining of Peanuts will be a huge hit with U.K. consumers, while also making the perfect gift for Valentine’s Day and beyond.”
The collection is now available at TattyDevine.com as well as Tatty Devine’s Covent Garden and Brick Lane stores.