WildBrain CPLG is further extending the robust licensing programs for Dr. Seuss Enterprises' properties including "The Cat in the Hat," "How the Grinch Stole Christmas!" and "Green Eggs and Ham" with the addition of new cross-category licensees in the U.K.
The new deals build on extensive consumer products programs previously assembled by WildBrain CPLG for Dr. Seuss's top properties across EMEA.
We're very happy with our partners' continued success in the U.K., making the Grinch a best-selling character at retail each year," says Susan Brandt, president, Dr. Seuss Enterprises. "It's also exciting to see new and existing partners expanding our product categories for 'Green Eggs and Ham' and 'The Cat in the Hat,' two properties that continue to make Dr. Seuss the No. 1 licensed children's book brand in the U.S."
WildBrain CPLG has secured new U.K. licensees for "How the Grinch Stole Christmas!" including Brand Alliance for adult apparel and accessories, Solent Brands for a "bag for life," H&A for health and beauty items, and Fizz Creations for gifting and kitchenware. Additionally, Beautiful Games will introduce wall stickers and decals for various Dr. Seuss titles.
In other U.K. deals, Brand International is on board for "How The Grinch Stole Christmas!" footwear and accessories, as well as nightwear for "The Cat in the Hat" and "Green Eggs and Ham." Stor is creating a line of "How the Grinch Stole Christmas!" kitchenware. The new ranges will roll out this fall and winter, with the "How the Grinch Stole Christmas!" lines available for the Holiday 2021 season.
"The iconic brands of the Dr. Seuss portfolio continue to celebrate enduring popularity among consumers, licensees and retailers alike," says John Taylor, vice president, Northern Europe and managing director, U.K. and France, WildBrain CPLG. "We've already established significant licensing partnerships for Dr. Seuss across Europe and these latest waves of deals will offer fans in the U.K. even more unique products across a compelling array of categories, such as health and beauty and kitchenware."