Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
Beanstalk has brokered an agreement between the U.S. Army and SAV Eyewear.
August 18, 2020
The U.S. Army brand has licensed SAV Eyewear, a provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.
“The SAV Eyewear team is very proud to continue a long partnership with the U.S. Army brand, where we have the privilege to distribute to thousands of stores across the country,” says Steve Liebers, president and chief executive officer, SAV Eyewear. “This season, we are introducing four new cutting-edge designs aimed at raising the bar for sunglasses by providing exceptional quality at an affordable price. All of our new curved frame designs will be fitted with decentered lenses to ensure maximum optical clarity while reducing unwanted distortion.”
The U.S. Army’s licensing program aims to build positive brand awareness by offering unique products to millions of consumers who want to exhibit their U.S. Army pride and patriotism. With this new line of U.S. Army branded sunglasses, enthusiasts can show off their U.S. Army pride with their eyewear.
The line of eyewear will be made of plastic and metal frames with shatter-resistant lenses that offer 100 percent UVA/UVB protection. New sunglass styles featuring the U.S. Army branding are now available online at SavEyewear.com/ and at select grocery, convenience, drug and mass merchandisers at a price point of $19.99.
Read more about:U.S. Army
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like