U.S. Army to Launch Sav Eyewear Collab

Beanstalk has brokered an agreement between the U.S. Army and SAV Eyewear.
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License Global

August 18, 2020


The U.S. Army brand has licensed SAV Eyewear, a provider of sunglasses and eyewear, to create a line of U.S. Army sunglasses. Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.

“The SAV Eyewear team is very proud to continue a long partnership with the U.S. Army brand, where we have the privilege to distribute to thousands of stores across the country,” says Steve Liebers, president and chief executive officer, SAV Eyewear. “This season, we are introducing four new cutting-edge designs aimed at raising the bar for sunglasses by providing exceptional quality at an affordable price. All of our new curved frame designs will be fitted with decentered lenses to ensure maximum optical clarity while reducing unwanted distortion.”

The U.S. Army’s licensing program aims to build positive brand awareness by offering unique products to millions of consumers who want to exhibit their U.S. Army pride and patriotism. With this new line of U.S. Army branded sunglasses,

enthusiasts can show off their U.S. Army pride with their eyewear.

The line of eyewear will be made of plastic and metal frames with shatter-resistant lenses that offer 100 percent UVA/UVB protection. New sunglass styles featuring the U.S. Army branding are now available online at


and at select grocery, convenience, drug and mass merchandisers at a price point of $19.99.

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