U.S. Army Gets Smart with Affinity Brand Partners

The deal will see U.S. Army smartwatch bands and Apple AirPod case covers be produced.

February 19, 2020

Affinity Brand Partners, provider of smartwatch and wearable personalization, has licensed the U.S. Army brand to create a line of U.S. Army-branded smartwatch bands and Apple AirPod case covers.

Beanstalk, the U.S. Army’s brand extension licensing agency, brokered the license agreement.

“The U.S. Army brand is a source of strength and pride for many consumers,” says David Schowalter, founder, Affinity Brand Partners. “We fully embrace the opportunity to provide quality, fashionable tech accessories to help U.S. Army loyalists demonstrate their support of the Army’s mission.”

U.S. Army licensed smartwatch bands are available in both silicone and leather, and the matching Apple AirPod case covers complement the existing U.S. Army tech accessory program that includes chargers, headsets, phone holsters and mobile speakers.

The line of smartwatch bands and Apple AirPod case covers are available now at mid-tier, specialty, sport specialty, mass, club and department stores as well as online, at a

price range between $14.99 - $59.99.