” video game and focuses on providing Gen Z gamers with affordable eyewear.
“With a penchant for the unexpected, it makes sense that Unofficial’s anticipated new collection of eight sunglasses and two blue light filter frames will make eyewear history as the first ‘Fortnite’-branded eyewear collection,” says an Unofficial brand spokesperson. “The collaboration brings Unofficial well and truly into the global Gen Z conversation.”
The collection – inspired by “Fortnite” design motifs from characters and outfits such as Meowscles, Peely and Cuddle Team Leader to in-game elements such as the mysterious Cubes – provides gamers with a choice of eight sunglass including two blue light filter frames for screen protection.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.