Unofficial Drops ‘Fortnite’ Eyewear Collection

Launching across Europe and Latin America this month, Unofficial’s new capsule collection features signature elements from the “Fortnite” video game and focuses on providing Gen Z gamers with affordable eyewear.  

“With a penchant for the unexpected, it makes sense that Unofficial’s anticipated new collection of eight sunglasses and two blue light filter frames will make eyewear history as the first ‘Fortnite’-branded eyewear collection,” says an Unofficial brand spokesperson. “The collaboration brings Unofficial well and truly into the global Gen Z conversation.”  

The collection – inspired by “Fortnite” design motifs from characters and outfits such as Meowscles, Peely and Cuddle Team Leader to in-game elements such as the mysterious Cubes – provides gamers with a choice of eight sunglass including two blue light filter frames for screen protection.