Unofficial Drops ‘Fortnite’ Eyewear Collection

Brokered by IMG, Unofficial has launched an eight-piece eyewear collection in collaboration with “Fortnite.” 

May 24, 2022

Models wearing frames from the "Fortnite" Unofficial collection.Unofficial

Launching across Europe and Latin America this month, Unofficial’s new capsule collection features signature elements from the “

Fortnite

” video game and focuses on providing Gen Z gamers with affordable eyewear. 

“With a penchant for the unexpected, it makes sense that Unofficial’s anticipated new collection of eight sunglasses and two blue light filter frames will make eyewear history as the first ‘Fortnite’-branded eyewear collection,” says an Unofficial brand spokesperson. “The collaboration brings Unofficial well and truly into the global Gen Z conversation.” 

The collection – inspired by “Fortnite” design motifs from characters and outfits such as Meowscles, Peely and Cuddle Team Leader to in-game elements such as the mysterious Cubes – provides gamers with a choice of eight sunglass including two blue light filter frames for screen protection. 