Under Armour, Safilo Group Renews Licensing AgreementUnder Armour, Safilo Group Renews Licensing Agreement

Safilo Group, one of the eyewear industry's key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets and Under Armour, a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories, announced the renewal of their global licensing agreement for Under Armour branded eyewear until 2031. 

Through the renewed agreement, the companies will offer lightweight, versatile eyewear solutions (both sunwear and prescription) that support athletes on and off the field.    

"We are enthusiastic about extending our successful partnership started in 2020 with Under Armour," says Vladimiro Baldin, chief licensed brand and global product officer, Safilo Group. "Their vision of innovation, quality and performance perfectly match our strategy. Safilo will keep investing in design and technology to create products that empower athletes and consumers in their everyday lives. We are thrilled to continue this journey, leveraging on Under Armour's growing consumer base in North America and the rest of the world,"  

"As Under Armour works to infuse the best of design and innovation across our product categories, we look forward to continuing to partner with Safilo on high-quality eyewear for athletes and consumers around the world," says Yassine Saidi, chief product officer, Under Armour. "An eyewear industry leader, Safilo shares our brand's commitment to executing intentional, quality designs that combine style, versatility and performance. Together, we are committed to pushing the boundaries of what eyewear can achieve."  

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